The main Challenges of Uganda Tourism Industry
Broken but rapidly improving road system, the other is the absence of a grading system for accommodation facilities, which leaves little room for decision for the sophisticated tourists. Likewise, an absence of a functional training facility for tour and travel industry has hampered interest. There is additionally absence of basic maps and legitimate signage.
What is the Biggest Missing Link?
The biggest missing connection is absence of marketing of the tourism richness. “Sadly we have not positioned ourselves well,” says Wekesa.
A Kenyan editor with the Standard newspaper described as of late the days when Uhuru Kenyatta (now Kenyan president) was a senior official in the Kenyan tourism industry.
Kenyatta left nothing to risk in guaranteeing there is a wholesome marketing package to such an extent that the entire group of media from Kenya might go with the marketing team to top tourism exhibitions, for example the World Tourism Market in London. In these meetings, tourism Kenya officials might have a marketing budget, however year on, the arrival figures continue to swell.
Uganda receives in the over of 300,000 tourists yearly going by national parks and game reserves, of which 80,000 are foreigners. The figures might be bigger, as per analysts, if there is marketing and investment in the line facilities. “We have not marketed adventure tourism, which is the where the money really is,” said Wekesa.
Until later endeavors by the Uganda Wildlife Authority (UWA), the development of local tourism has been wanting with packages mainly focused to foreign tourists.
Tony Ofungi, a private tour and travel operator, affirms that even private tour operators have not kept tabs on making domestic tourism handlers.
Wekesa advises that the worth chain must likewise be generally considered by the Government. “Between Entebbe and Kampala, there is nowhere to stop and purchase crafts for instance, yet when people travel, their capability to use is much higher.
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